Optimize 3.0 Inbound Marketing Blog

Content Creation Services: The Key to Your HubSpot ROI

Posted by nDash  Oct 16, 2018 10:04:00 AM

HubSpot is not an inexpensive investment. Depending on the level you choose, the inbound marketing platform can cost up to $2,400 a month (soon to be $3,200 for Enterprise). Those costs increase depending on the number of contacts you add to your portal. In addition, there's a mandatory onboarding training that costs $3,000. As these costs add up, you’ll have to ask yourself the logical question: is HubSpot worth the investment?

Read More

Topics: content marketing, hubspot, inbound marketing, seo

Replacing HubSpot Keywords with SEMRush | Topic Cluster Strategy

Posted by Doug Kirk  May 1, 2018 10:00:00 AM

HubSpot's removing  their keyword as of May 1st, 2018.  What does that mean for your keyword tracking and overall SEO initiatives? (see point #3 below especially).  We've spent some time looking at some alternatives and have concluded that SEMRush is the best replacement for the HubSpot KW tool.  

Read More

Topics: seo, HubSpot Tips

SEO Content Strategy 2018 | Pillar Content & Examples

Posted by Doug Kirk  Feb 5, 2018 11:46:41 AM

Hubspot's sunsetting their keyword tool as of May 31st, 2018

Yes, Hubspot's eliminating the Keyword Tool.  Why is this happening? This is a direct response to the powerful SEO changes afoot. 

Read More

Topics: Link Building, seo

Inbound Marketing Tools - Our Favorite Hubspot Hacks

Posted by Doug Kirk  Mar 14, 2017 5:10:08 PM

Hubspot offers an array of inbound marketing tools that integrate blogging, SEO, email, lead nurturing and lead scoring to name just a few.  As long time users of Hubspot, we've developed some ways to get even more from the platform.  One of our favorite tools inside Hubspot is the keyword tool.  The following is a little hack we've developed to find those very best keywords to leverage for SEO and blog posts:

Read More

Topics: Blogging Tips, HubSpot Tips

Optimize 3.0 Reaches Hubspot Platinum Partner Status

Posted by Doug Kirk  Dec 15, 2015 3:47:03 PM

Optimize 3.0 an Inbound Marketing Agency located in Mamaroneck, NY has reached Hubspot Platinum Partner Level status.  Less than 5% of the agencies that partner with Hubspot hold such distinction.  Specializing in complex inbound marketing development and management for technology products and services, Optimize 3.0 has been a Hubspot partner since May 2011. 

Read More

Topics: hubspot, Inbound Marketing Software

Content Recommendation Platform & Marketing Automation

Posted by Doug Kirk  May 11, 2015 5:06:44 PM

Here’s a question I get quite a bit:  How can I engage with my anonymous site visits?

Read More

Topics: content marketing

Marketing Automation Health Check

Posted by Doug Kirk  May 7, 2015 4:08:00 PM

We are often asked to evaluate websites, particularly sites using marketing automation, particularly Hubspot.  Over time, we’ve gotten fairly good at determining if a site is getting most from their Hubspot investment.  Granted, we recognize that it’s not easy for everyone to know all of the ins and outs of the inbound marketing tools-- especially when they are constantly adding and updating features.  But every "check up" starts by looking at to see if it has a full inbound strategy in place. 

Read More

7 Signs Your Inbound Marketing Resembles the Titanic

Posted by Doug Kirk  Mar 17, 2015 10:00:00 AM

Here are some critical components that make up a successful inbound marketing:

Read More

Topics: inbound marketing

Inbound Marketing & Hubspot ROI

Posted by Doug Kirk  Mar 10, 2015 4:14:00 PM

In the five years of running an inbound marketing agency, I’ve been afforded a close up view of what works and what doesn’t.  At this point, I’m prepared to answer the tough question often posed to me in one of the following forms:

Read More

Topics: Blogging Benefits

5 Questions To Ask A Marketing Automation Company

Posted by Doug Kirk  Feb 9, 2015 10:30:00 AM

Sales of marketing automation software have exploded over the last several years.  In addition, there are many new players in the market – almost 20 different providers.  Yet, if you’re looking to purchase marketing automation, knowing how they differ is important.  To help you, we’ve created the Marketing Automation Comparison Chart.  If you have narrowed your choices to just a few, you may be asking how can I evaluate each of these to determine which is best?

Read More

Topics: Inbound Marketing Software, Hubspot Competitors