Optimize 3.0 Inbound Marketing Blog

What comprises effective internet marketing packages?  The components available from Hubspot 3.0 enable the most important elements for an effective internet marketing package.  Once you’ve identified your marketing campaign topic, the process can be broken down into the following steps.   Each greatly assisted with Husbpot 3.0:

I wanted to share my 12 month efforts at Internet marketing optimization.  I became a Hubspot certified partner back in May 2011.  Soon after that I became a certified value added re-seller (Silver VAR).  Starting slowly I have built my Inbound Marketing business and website traffic by blogging.  Specifically, I focus on the concerns small to medium businesses have regarding Internet marketing optimization.  My blog posts are about SEO help such as link strategies and advice, Hubspot reviews with end-users and social media optimization techniques such as finding targeted Twitter followers.  When I blog I try to adhere to the principles of optimization and diligently incorporate metadata into my blog posts (Title tags, URLs, Alt Tags, etc).  I even delve into back linking techniques (be sure to check out www.DropMyLinks.com – a great resource for identifying SEO-friendly commenting blogs).   It was slow going at first, but today I have almost 70 terms in the top 3 of Google and 160 in the top 10.  I’ve saved over thousands of dollars in equivalent PPC ad spending.  Moreover, these organic results are far, far more effective.  Some of the keywords terms I rank highly for include “inbound marketing agency” and “inbound marketing consultant.”

I had a very successful blog post related to internet marketing help.  This was an interview with one of Hubspot’s top rated users.  I’ve wanted to follow up on that and recently came across the perfect opportunity:  Larry Berezin, EVP www.newyorkparkingtickets.com.  Larry came to Optimize 3.0 and downloaded a piece of content.  Like a good inbound marketer, I reached out and we quickly realized we are Hubspot users.  Larry’s one of the very first in fact.   Moreover, having grown up in NYC, Larry is something of a hero for the common man besieged by parking tickets in NYC. His site is the go-to resource if you’ve ever received a ticket here.  For anyone looking for internet marketing help, Larrry’s experience with Hubspot’s online marketing platform is telling.

There are many choices for marketing automation software.   But not all are created equal.  In order to make the right marketing automation comparison you need to first establish your site’s objectives.  The biggest decision is what do you want to accomplish?  When it comes to marketing automation software reviews and vendors it boils down whether you want to attract new clients vs. nurturing existing leads.  This is where the big divide exists in marketing automation software.  If you’re looking for more site visits then focus on a automation software that provides the best tools to acquire new leads.  However, if you’ve got tons of traffic and have many, many leads you may want to consider a marketing automation vendor that specializes in lead nurturing.    

(Post updated March 2016) Curious about Hubspot competitors and how internet marketing systems compare?  What about Hubsot vs. Eloqua, Marketo and Pardot? What are the key differences between these internet marketing systems?  This comparison chart analyzes each across 10 key features including blogging, CMS, SEO, lead nurturing, price, ease of use and analytics.  Each feature is ranked (0 = Not at All to 4 = Awesome) for a best possible score of 40 points.  Quick summary points below:

What exactly are the differences of inbound vs outbound marketing?  Here’s an explanation that I trust will help your understanding and help improve your own marketing efforts.

During one of my periodic reviews of my full SEO traffic (this is a great source of material for a blog), something jumped out at me that relates to the darker side of Hubspot – Does it work?  Some terms in my SEO results include Hubspot Sucks, Hubspot Not for Me, Hubspot Bad, Hubspot Fail, Hubspot Negative Reviews, Hubspot Overrated, Hubspot any good and Hubspot Termination.   Some choice stuff and this generates traffic for me.  Interesting.  This can’t be a complete surprise since there are undoubtedly people who feel that way about Apple.  But I’d like to use this as a jumping off point to shine a light on Hubspot and give the #1 reason Hubspot doesn’t work. 

Finding targeted Twitter followers is at the heart of any sound Twitter marketing strategy.  Identifying targeted followers on Twitter increases the audience most interested in your business or service  offerings.  Yet having targeted followers alone is not going to help unless you can provide specific information that is appealing.  With that in mind, here’s a Twitter marketing strategy that leverages a targeted Twitter following and shows you how to use that audience for your business objectives. 

Looking for Internet marketing help?  This can be a daunting task indeed.  There are many places to turn – email marketing specialists, article marketing submission bots, social media consultants, SEO experts, lead gen gurus – the list is endless.  Not to mention the constantly shifting strategies and technologies. In an attempt to provide some clarity, I’m going to lay out the two most important principles to consider when looking for internet marketing help or internet marketing consulting.    

As businesses become increasingly virtual it is more important than ever to use social media for a variety of marketing purposes. As the leader of the social media empire and arguably the number one form of getting information to mass quantities of people, using Facebook for business can have a great impact on the success of your marketing efforts, both through promotion and interaction with clients and customers. Facebook has so many capabilities that are compatible with websites, blogs, and even other forms of social media that it’s almost negligent to not take advantage of using Facebook for business purposes.