How to use twitter for business can be confusing. Fully understanding the utility of the medium is difficult. Twitter can be a confusing place with its own nuances and nomenclature such as "followers", # hashtag symbol and lists. Also, a majority of business owners still consider it a place for social interactions and “fun”, not fully realizing that it is a powerful inbound marketing tool. The following statistics show the ubiquity of social media, and the potential impact a twitter business account can have on traffic, leads, and inevitably, sales. Any meaningful inbound marketing needs to be closely tied to a strategy that embraces how to use twitter for business. This outlet actively promotes content and engages with potential buyers in a dynamic manner.
Some key statistics to consider:
- US Internet users spend 3x more minutes on blogs and social networks than on email.1
- More than ½ of active Twitter users follow companies, brands or products on social networks.2
- 79% of US Twitter users are more likely to recommend brands they follow.2
- 67% of US Twitter users are more likely to buy a brand they follow.2
1The Nielsen Company, November 2010 2EdisonResearch, 2010
There is a certain nuance to twitter; it’s much different from Facebook, and tends to attract a more diverse mix of active consumers waiting to learn about the newest products and latest trends. It is important for to understand how to craft a twitter business account in order to craft and effective and interesting twitter presence.
A Twitter business account poses some daunting issues for a company. How do I set up the bio? What kind of tone do I take for my Tweets? Who do I "follow"? What is the # hastag symbol and how can it be used to my advantage. Also, what is the best strategy to implement twitter into my website.
How to use twitter for business? All of these answers and more inside this free eBook from Optimize 3.0: Social Media Essentials For Business: 3 Steps to Effective Twitter and Facebook Accounts.
Als, try twitter adder. This is a great software tool to drive targeted followers. You can even target the followers of your competition!