Optimize 3.0 Inbound Marketing Blog

Replacing HubSpot Keywords with SEMRush | Topic Cluster Strategy

Posted by Doug Kirk  May 1, 2018 10:00:00 AM

HubSpot's removing  their keyword as of May 1st, 2018.  What does that mean for your keyword tracking and overall SEO initiatives? (see point #3 below especially).  We've spent some time looking at some alternatives and have concluded that SEMRush is the best replacement for the HubSpot KW tool.  

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Topics: HubSpot Tips, seo

Inbound Marketing Tools - Our Favorite Hubspot Hacks

Posted by Doug Kirk  Mar 14, 2017 5:10:08 PM

Hubspot offers an array of inbound marketing tools that integrate blogging, SEO, email, lead nurturing and lead scoring to name just a few.  As long time users of Hubspot, we've developed some ways to get even more from the platform.  One of our favorite tools inside Hubspot is the keyword tool.  The following is a little hack we've developed to find those very best keywords to leverage for SEO and blog posts:

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Topics: Blogging Tips, HubSpot Tips

Get More from Marketing Automation

Posted by Doug Kirk  Dec 29, 2014 10:00:00 AM

Here are two interesting yet somewhat contradictory statistics about marketing automation adoption and usage:

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Topics: Online Marketing Essentials, HubSpot Tips, Hubspot Training

Call to Action Buttons

Posted by Doug Kirk  Dec 18, 2014 11:00:00 AM

Call to action buttons (CTAs) are a critical component of inbound marketing. My guess is that you if you're like me you look at a website and think “those are really cool, if only I knew Photoshop I could build that.”  I used to do that until I figured out a way to create great call to action buttons without using Photoshop.

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Topics: inbound marketing, Blogging Tips, HubSpot Tips

What is Funnel Marketing

Posted by Doug Kirk  Dec 10, 2014 9:50:00 AM

Here’s a question I hear frequently: “what is funnel marketing?” and how does it relate to inbound marketing.

If you’ve been trying to get your head around funnel marketing, I want to help solve this little marketing mystery. In doing so, provide a clear and simple example of the funnel marketing. Moreover, explain that if used properly a sales funnel will unlock the unique powers of inbound marketing automation.

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Topics: HubSpot Tips, content marketing, marketing

Internet Marketing Packages using Hubspot 3.0: A Review & Guide

Posted by Doug Kirk  Sep 4, 2012 2:20:00 PM

What comprises effective internet marketing packages?  The components available from Hubspot 3.0 enable the most important elements for an effective internet marketing package.  Once you’ve identified your marketing campaign topic, the process can be broken down into the following steps.   Each greatly assisted with Husbpot 3.0:

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Topics: hubspot, inbound marketing, Online Marketing Essentials, HubSpot Tips

Hubspot Review: The Most Revealing Ever Published

Posted by Doug Kirk  Jul 12, 2011 4:50:00 PM

Interview with Tom Telford, Vacation Property Manager for the premier destination Helen Ga Cabin Rentals. 

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Topics: hubspot, inbound marketing, Blogging Benefits, HubSpot Tips, seo