Optimize 3.0 Inbound Marketing Blog

Considering a Topic Cluster Content Strategy? 5 Tips for Your Writers

Posted by Doug Kirk  Jan 3, 2019 12:27:52 PM

topic cluster content strategyThe more information you can provide freelance writers about the goal of your content, the more successful it will be. 

This is especially true when creating topic clusters.

The Topic Cluster Method focuses less on traditional keyword and SEO strategies and more on creating a unified series of content around a single topic, all built around a single piece of pillar content. This is a much more organized approach to SEO and content creation than most companies take.

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Topics: content marketing, seo, Topic Cluster

Content Creation Services: The Key to Your HubSpot ROI

Posted by nDash  Oct 16, 2018 10:04:00 AM

HubSpot is not an inexpensive investment. Depending on the level you choose, the inbound marketing platform can cost up to $2,400 a month (soon to be $3,200 for Enterprise). Those costs increase depending on the number of contacts you add to your portal. In addition, there's a mandatory onboarding training that costs $3,000. As these costs add up, you’ll have to ask yourself the logical question: is HubSpot worth the investment?

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Topics: hubspot, inbound marketing, content marketing, seo

Replacing HubSpot Keywords with SEMRush | Topic Cluster Strategy

Posted by Doug Kirk  May 1, 2018 10:00:00 AM

HubSpot's removing  their keyword as of May 1st, 2018.  What does that mean for your keyword tracking and overall SEO initiatives? (see point #3 below especially).  We've spent some time looking at some alternatives and have concluded that SEMRush is the best replacement for the HubSpot KW tool.  

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Topics: HubSpot Tips, seo

SEO Content Strategy 2018 | Pillar Content & Examples

Posted by Doug Kirk  Feb 5, 2018 11:46:41 AM

Hubspot's sunsetting their keyword tool as of May 31st, 2018

Yes, Hubspot's eliminating the Keyword Tool.  Why is this happening? This is a direct response to the powerful SEO changes afoot. 

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Topics: Link Building, seo

SEO Grader

Posted by Doug Kirk  Apr 16, 2013 3:15:00 PM

I’m often amazed at how many websites are even remotely optimized for search engine optimization (SEO).  I see many.  I wanted to share some ways for my readers here to grade their websites. First, below is a quick 10 point SEO self grader test:

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Topics: inbound marketing, Online Marketing Essentials, seo

10 Point Inbound Marketing Manifesto

Posted by Doug Kirk  Feb 8, 2013 8:10:00 AM

Inbound Marketing boiled down to 10 steps:

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Topics: hubspot, inbound marketing, seo

What's the Difference Between SEO and Inbound Marketing

Posted by Doug Kirk  Feb 2, 2013 4:33:00 PM

Recently I came across this question in a fairly dramatic fashion.  A potential client was weighing a PPC and SEO proposal from a fairly reputable agency.  He was kind enough to share the proposal with me so I could have a look.  As I was reviewing this proposal I was taken aback by how it illuminates the differences between SEO and inbound marketing.  In fact, I was pretty shocked at some of the elements inside this SEO proposal.  Naturally, I had write this post!

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Topics: inbound marketing, Link Building, seo

Your Guide to Inbound Marketing Services and Pricing

Posted by Doug Kirk  Jan 21, 2013 10:15:00 AM

What are inbound marketing services exactly and what do they cost? Inbound marketing is a broad undertaking that encompasses a range of activities.  When done correctly, in unison, it is perhaps the most effective means to drive new leads and sales to a website.  Actually implementing inbound marketing services goes well beyond simply buying automation marketing software.  Here’s why: The software only goes so far - be it Hubspot, Pardot, Maketo or any other platform.  Here's the disconnect - people often buy inbound marketing software without fully understanding the real effort required to fully benefit from the software investment. 

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Topics: inbound marketing, Online Marketing Essentials, Landing Pages, seo

Inbound Marketing as an Alternative to PPC for Small Businesses

Posted by Doug Kirk  Oct 24, 2012 6:27:00 PM

I came across this great NY Times article: Small Players Seek an Alternative to the Expense of Pay-Per-Click that details how inbound marketing works as a viable alternative to pay-per-click (PPC).  It also happens to feature none other than Tom Telford, the owner of Blue Creek Cabins who I featured in my post Hubspot Review: The Most Revealing Ever Pubslished.  Tom's story and the article is extremely informative and something small businesses should heed regarding the rising importance of inbound marketing as an effective digital marketing tactic.  In addition, there's an ironic twist: Google is directly helping out with Tom's success. 

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Topics: hubspot, inbound marketing, Blogging Benefits, seo

Two Critical Elements For Successful Internet Marketing Optimization

Posted by Doug Kirk  Jun 12, 2012 12:36:00 PM

I wanted to share my 12 month efforts at Internet marketing optimization.  I became a Hubspot certified partner back in May 2011.  Soon after that I became a certified value added re-seller (Silver VAR).  Starting slowly I have built my Inbound Marketing business and website traffic by blogging.  Specifically, I focus on the concerns small to medium businesses have regarding Internet marketing optimization.  My blog posts are about SEO help such as link strategies and advice, Hubspot reviews with end-users and social media optimization techniques such as finding targeted Twitter followers.  When I blog I try to adhere to the principles of optimization and diligently incorporate metadata into my blog posts (Title tags, URLs, Alt Tags, etc).  I even delve into back linking techniques (be sure to check out www.DropMyLinks.com – a great resource for identifying SEO-friendly commenting blogs).   It was slow going at first, but today I have almost 70 terms in the top 3 of Google and 160 in the top 10.  I’ve saved over thousands of dollars in equivalent PPC ad spending.  Moreover, these organic results are far, far more effective.  Some of the keywords terms I rank highly for include “inbound marketing agency” and “inbound marketing consultant.”

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Topics: inbound marketing, Inbound Marketing Software, seo