What is landing page? Many people don’t know what this means. Landing page is a term for where your site visitors convert. Convert can mean many things, but in this context it’s a site visitor that passes along their contact information (name, email, telephone #, etc) in return for a piece of information (whitepaper, ebook, podcast, etc) or interaction with you (e.g. demo, webinar). Landing pages are a critical component of online marketing and often get overlooked.